Demographic Dividend and Youthful Trend Southeast Asia has a huge population base of over 600 million and a youthful population structure with a relatively low average age, which provides a vast number of potential consumers for the e-commerce market.

Young users have a high acceptance of emerging consumption forms. In the future, as they grow up and their consumption ability increases, they will inject strong impetus into the e-commerce market. High Internet Penetration Rate The Internet penetration rate in Southeast Asia is growing rapidly. There is a large and continuously increasing number of Internet users, which provides a broad online market for cross-border e-commerce.

Rapid Growth of the E-commerce Market The e-commerce market in Southeast Asia has accelerated its development in recent years. Both the total transaction volume and the growth rate rank among the top in the world. It is expected to maintain a rapid growth trend in the next few years, providing huge development opportunities for cross-border e-commerce. Favorable Policy Environment The macro trade environment between Southeast Asian countries and China is friendly and stable.

The entry into force of the RCEP has provided policy support for cross-border trade, reducing tariffs and trade barriers, which is beneficial to the development of cross-border e-commerce. Strong E-commerce Platforms There are several powerful e-commerce platforms in Southeast Asia, such as Shopee and Lazada.

These platforms dominate the Southeast Asian market and provide good cooperation opportunities and sales channels for Chinese cross-border e-commerce. Consumer Behavior Characteristics Consumers in Southeast Asia pay more attention to affordability and cost performance and have relatively low brand loyalty. This provides an opportunity for Chinese cross-border e-commerce to enter the market with high-cost-performance products.