In 2025, Indonesia’s e-commerce market is experiencing unprecedented growth opportunities. With its official inclusion in the BRICS group, the dual drivers of policy support and investment opportunities are providing cross-border sellers with a broader development landscape. However, the rapid market growth also comes with challenges such as stricter regulations, platform integration, and compliance demands.

On January 6, 2025, Indonesia officially joined the BRICS group, becoming its 11th member. This move not only enhances Indonesia’s influence in global governance but also offers more opportunities for economic cooperation between Indonesia and other BRICS nations, particularly China. The Indonesian government stated that joining BRICS will help boost the country’s economic resilience, technological collaboration, and sustainable development, especially in fields like green energy and food security.

The customs requirements for imported goods in Indonesia have become increasingly stringent, leading to significantly higher logistics costs. Importers must prepare compliance documents in advance, select reliable customs brokers, and optimize logistics channels to address these challenges. Staying informed about policy changes and adjusting operational strategies promptly is also crucial.

Indonesia’s customs enters a “red light period” every year from December to March, during which imported goods are subjected to stricter inspections. During this period, customs clearance times may extend to several months, and goods detained at customs may incur additional costs, such as storage fees and demurrage charges. In December 2024, all major ports in Indonesia entered the “red light” period, with focused inspections on key goods such as textiles, electronics, and ceramic products.

Indonesia’s Minister of Trade confirmed that the task force for illegal imports will extend its mandate into 2025. Initially set to end in December 2024, the task force’s mission involves monitoring specific goods under the regulated import trade system. The minister has not yet confirmed whether the extension will last until the end of 2025 or another timeframe, stating that further evaluations will be conducted to determine the exact duration.

The task force’s targeted goods include textiles, apparel, accessories, ceramics, electronics, and footwear. Under Indonesia’s stringent inspections, Chinese sellers are advised to select reliable customs brokers and optimize their logistics channels to navigate these challenges effectively.