Amid the wave of going global, Southeast Asia is not only a hotspot for e-commerce expansion but also a springboard for China’s logistics industry towards globalization.

Among e-commerce players, giants like Alibaba, Tencent, JD.com, and ByteDance have already gained a foothold in the Southeast Asian e-commerce market through platforms like Shopee, Lazada, TikTok, and Tiki. Meanwhile, logistics companies such as SF Express, Cainiao, Yunda, and ZTO Express have also entered the market, making Southeast Asia the most popular region for Chinese e-commerce and logistics to expand internationally.

Despite the rapid growth of e-commerce, the logistics sector in Southeast Asia has long been plagued by issues such as unprofessional fulfillment, arbitrary charges, and a lack of clear service standards. For cross-border e-commerce companies, warehouse logistics efficiency and fulfillment experience remain significant pain points.

Industry insiders predict a shortage of around 20 million square meters of warehousing space across Southeast Asia in the next 3-5 years, indicating a massive market potential. Currently, players in the industry are still competing individually, and during this phase, those who can establish solid fulfillment and service will have a higher chance of winning in the future.

Logistics is a very complex process, especially for overseas logistics. Due to the long supply chain and logistics timelines, time is money for companies looking to expand internationally.

Although Southeast Asian e-commerce is growing rapidly, logistics in the region continues to be a major obstacle to the development of e-commerce. For cross-border e-commerce companies, warehouse logistics efficiency and fulfillment experience have become the biggest pain points.

However, improving logistics efficiency and fulfillment experience is not something that can be achieved overnight. It requires long-term investment and continuous upgrades, involving various aspects such as software systems, operational management, and order execution. This places very high demands on the digital capabilities of the entire logistics process.

As a result, cross-border logistics companies need to choose more professional, comprehensive, and personalized service digital system providers to help achieve continuous innovation and rapid iteration in their digital operations, building an integrated, digital logistics management platform to enhance differentiated competitiveness.