TikTok Shop’s cross-border business in Southeast Asia announced that starting from April 1, 2025, important logistics policy updates will be implemented for the Philippine, Singaporean, and Vietnamese sites:

Upgrade of buyers’ rights and interests: Before the order status changes to “shipped”, eligible cross-border direct shipping orders can be cancelled (limited to platform cooperative logistics, non-perishable/virtual goods, and the amount is below the threshold).

 Seller protection mechanism: Such cancellations will not be included in the Seller Fault Cancellation Rate (SFCR), and the system will automatically process them without the need for manual review.
Logistics coordination plan: If the package has been handed over to the logistics provider but the cancellation is successful, the seller needs to contact for pick-up in a timely manner, and the platform warehouse/logistics provider will actively assist in the return process.
This adjustment simplifies the cancellation process. While enhancing consumers’ shopping freedom, it also takes into account the protection of sellers’ rights and interests, and is expected to significantly optimize the cross-border transaction experience.

After launching the first semi-entrusted site in Southeast Asia in February, Temu has expanded its territory recently. It has officially launched the Malaysian site and opened it to merchants for settlement and product listing, further deepening its layout in the Southeast Asian market.

Cross-border e-commerce in Southeast Asia is experiencing explosive growth. Thanks to the increase in Internet penetration rate, the rise of the young consumer group, and the growth of the middle class, the market’s demand for cost-effective and diversified products has surged. As an important regional economy, Malaysia, with its stable political environment, open market policies, and active consumer market, has become a strategic location that cross-border e-commerce platforms such as Temu are competing for.

The Vietnam Consumers Protection Association (Vicopro) has recently officially sent a letter to the government regulatory authorities, requesting to strengthen the supervision of the online sales behaviors of online influencers (KOLs/KOCs).

The association pointed out that three major violations have been exposed recently in a row: The well-known bloggers Quang Linh Vlog and Hang Du Muc are suspected of false advertising and promotion, and the Ministry of Health has intervened in the investigation; Another online influencer, Vo Ha Linh, has been accused of inciting fans to hoard goods and dump inferior products. In his live broadcast on March 15, he lied that “e-commerce platforms will increase prices in April” to induce bulk purchases and sold goods at prices far lower than the market price, disrupting the normal retail order. These behaviors have triggered strong dissatisfaction among consumers, and the Vietnamese authorities are taking steps to rectify the increasingly rampant chaotic phenomena of online influencers’ live commerce.