Data from the General Administration of Customs of China shows that in 2023, the total value of China’s goods trade exports reached 23.77 trillion yuan, a 0.6% increase. Among them, cross – border e – commerce exports were 1.83 trillion yuan, a 19.6% increase. The strong growth in cross – border e – commerce exports is particularly evident in the Southeast Asian market. Data shows that the revenue of the Southeast Asian e – commerce market reached $113.9 billion in 2023, an 18.6% increase compared to 2022.

It is understood that on the one hand, the rise of platforms such as TEMU, TikTok Shop, and SHEIN has stimulated Chinese merchants and brands to transform into cross – border e – commerce. On the other hand, it benefits from the improvement of cross – border logistics infrastructure and the reduction of logistics costs.

On the path of going global, how to optimize the cost structure, strengthen the stability and flexibility of the supply chain, and enhance the user experience are issues that merchants and brands need to consider in the fierce competition. Recently, during the communication and cooperation with local overseas warehouse service providers in Southeast Asian countries and regions such as Malaysia, Singapore, and the Philippines, the Wusetu Supply Chain Platform discussed the current market situation and competitive landscape of cross – border e – commerce going global, the challenges and pain points at the supply chain end during the going – global process, and as a platform technology company with senior experience in supply chain connection, it also covered relevant content on providing solutions for transportation, customs clearance, cross – border warehousing, and logistics.

The Southeast Asian e – commerce market, with its huge market size and growth potential, is attracting the attention of global e – commerce giants. The current market size has reached the level of hundreds of billions of US dollars. The improvement of logistics infrastructure, the reduction of logistics costs, and the price sensitivity of Southeast Asian consumers have jointly promoted the vigorous development of this market.

Against this backdrop, e – commerce platforms such as Shopee, Lazada, and TikTok Shop are engaged in fierce competition. “The competitive landscape of the Southeast Asian e – commerce market is becoming increasingly intense, and both platforms and sellers are seeking new ways to attract consumers,” said Sam Wang, the General Manager of Locad in China. As a senior local overseas warehouse service provider, it helps its customers maintain an edge in this competition through its innovative solutions.