In recent years, the development of the e-commerce market in Southeast Asia has been in full swing, attracting global attention. Today, let’s talk about the hot news in the Southeast Asian cross-border e-commerce logistics market in 2024.

In 2022, the total transaction volume (GMV) of the Southeast Asian e-commerce market reached 211 billion by 2025. This growth is mainly due to the following factors:

1、The rise of the young consumer group: The Southeast Asian region has a large number of young people with a high acceptance of new things. Online shopping has become their main consumption method.

2、The improvement of e-commerce infrastructure: With the increasing penetration rate of the Internet, infrastructure such as payment and logistics has been continuously improved, laying the foundation for the development of the e-commerce market.

With the rapid development of the Southeast Asian e-commerce market, more and more Chinese sellers are entering this market. Chinese e-commerce giants such as Alibaba, Tencent, and Pinduoduo are accelerating their layout in the Southeast Asian market, driving the development of the entire industry. Here are several highlights of Chinese sellers in the Southeast Asian market:

01 、The rise of cross-border e-commerce platforms: Cross-border e-commerce platforms like Lazada and Shopee have become important channels for Chinese sellers to enter the Southeast Asian market.

02 、The localization strategy: Chinese sellers in the Southeast Asian market are gradually abandoning the “one-size-fits-all” business model and starting to implement a localization strategy to adapt to the needs of different markets.

Although the Southeast Asian cross-border e-commerce logistics market has broad prospects, the following pain points still need to be addressed:

01、 Logistics timeliness: For many small and medium-sized sellers, finding a reliable logistics provider is a major challenge. Logistics timeliness and cost are the most concerning issues for sellers.

02 、Return rate: The high return rate of small items has brought considerable trouble to sellers.

03、 Cross-border customs clearance: Cross-border e-commerce logistics faces many difficulties in the customs clearance process, such as cumbersome procedures and unclear tax rates.