In terms of logistics development, Southeast Asia is vastly different from China. First, the region consists of numerous islands and peninsulas, resulting in a complex and ever-changing geographical environment, which poses challenges to the continuity and timeliness of logistics and distribution. Additionally, the logistics infrastructure in Southeast Asia is relatively underdeveloped, with issues such as inadequate transportation networks and insufficient warehousing facilities, directly impacting the efficiency and cost of logistics operations.

Furthermore, the adoption of electronic payments varies from country to country, with many consumers preferring cash-on-delivery, which adds an extra layer of complexity to cash management in logistics.

As a result, localization strategies are crucial in Southeast Asia to meet the unique demands of the market. On one hand, businesses rapidly expand their networks using a franchise-based model supplemented by direct management, achieving the best balance between service quality and cost. On the other hand, local talent is actively recruited and trained, and information systems are developed to meet local needs. This approach, based on local courier services, gradually builds a B2B2C and cross-border business network linking China, Southeast Asia, and North America.

In Hanoi’s Ba Vi district, Vietnam, local franchisee Kieu Viet Dong officially entered the express logistics industry in October 2020. In his view, the strong brand backing provided by the company gave his site the trust of customers quickly. Additionally, in response to Vietnam’s unique geographical and transportation conditions, the automatic sorting system was localized to optimize delivery routes and improve delivery efficiency.

At the same time, in response to the logistics needs of businesses of various industries and sizes, a global supply chain service model has been established based on existing supply chain experience and resource accumulation. This includes domestic collection, cross-border logistics, overseas warehousing, express delivery, and courier networks, offering end-to-end supply chain solutions tailored to the personalized needs of different clients.

In collaboration with a leading domestic sports brand, the logistics team addressed the significant differences in work efficiency and working hours between domestic and international staff. By flexibly adjusting the scheduling plan, the service requirements of the client were met. Furthermore, the supply chain is committed to assisting business transformation through digital intelligence, building a smart, digitalized supply chain management platform and creating an integrated, end-to-end logistics service with comprehensive, all-scenario capabilities.